FMCG is a vast market and your needs may vary drastically across market segments, demographies and geographies. In the Indian context, FMCG is the fourth largest sector in the Indian Economy and household/personal care products top the chart with a whopping 50 percent of the FMCG market. These days there is also a decent growth in Ayurveda and Siddha products. These are just examples of (changes in) consumer preferences. The government’s increasing focus on Agriculture, MSMEs, education, healthcare etc and benefits of demonetization are expected to positively impact FMCG market in the long run. And all this information only means branding yourself needs a lot of care to reap the benefits.
At MAVI, solutions are based on a thorough study of the market, market segment, demography, geography, cost, competitors, consumer tastes and preferences etc to help you march ahead of your competitors.
MAVI FMCG has meticulously developed six research modules to support our partners in managing and measuring the success of their sales resources, which are a critical element in maintaining portfolio continuity:Consumer Insight | Branding | Pricing | Communications | Sales and Channels – including advanced techniques for category management Thus, our modules are modeled to cover the gamut of fast moving consumer goods research and are designed to provide best solutions in line with our client’s business strategy or needs.